LoGograph targeted marketing

Case Studies

Arts Management Associates

The Challenge:
AMA needed to quickly establish a presence reflecting the 18 years experience of its founder Eric Amada as a leader in arts management. A start-up, the company needed to develop a strong brand and showcase its attractions effectively to buyers.

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Arts Management Associates

Telus - Grand Prix Campaign

The Challenge:
Telus is a sponsor of the Canadian Grand Prix, the 3-day F1 event that is Montrel's largest annual tourist event. Telus needed a way to manage the invitation of VIPs and clients to its "Elite Suite" over 3 days from the invitation lists of several business divisions. The system would need to monitor invitee RSVPs, and to arrange tickets and accommodations for the out of town visitors. Response tracking was of utmost importance as every single ticket counted for this major international event.

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Telus - Grand Prix Campaign

Second City

The Challenge:
As Second City Toronto prepared to launch a brand new theatre and a brand new show, a large scale, three-phase marketing campaign had to get the word out to the Press, second City Patrons and alumni, and the Public... the show had no name or logo yet... and the premiere was weeks away!

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Second City

Team Sheila Francis

The Challenge:
Team Sheila Francis is a top producing residential RE/MAX Real Estate team in the Tri-Cities of BC. As the team grew from 2 to 4 licensed Realtors, in this highly competitive market creating a strong identity was a must, and yet As a part of the RE/MAX family they must adhere to strict branding standards.

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Team Sheila Francis

Bowfire

The Challenge:
Bowfire is a spectacular show featuring the continent's most virtuosic violinists in a fully staged theatrical production. The show engaged LoGograph prior to its first large scale US tour. This terrific but brand new show needed to develop a strong identity that showcased its power – and deliver that message to the press and the ticket-buying public.

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Bowfire