LoGograph - targeted marketing & strategic communications
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Case Study - Arts Management Associates

COLLATERAL:
  • Brand Identity and Positioning
  • Web Development
  • CD-ROM
  • DVD
  • APAP Conference Campaign
  • Event Management
  • Conference booth & presence
  • Print Campaign
  • Stationery
  • Press Release and PR
  • Video Production

The Challenge:
AMA needed to quickly establish a presence reflecting the 18 years experience of its founder Eric Amada as a leader in arts management. A start-up, the company needed to develop a strong brand and showcase its attractions effectively to buyers.

The Solution:
LoGograph implemented a multi-tiered campaign in a multi-year plan, establishing a high-impact corporate identity and website, and stationery and printed materials for corporate presentations. Rich media web, DVD, and CD-Rom showcase the attractions in a branded AMA player interface. Targeted email news and e-invites leveraged the events while developing Contacts. By 2006, the pieces were in place for a coordinated selling campaign at the Arts Presenters Association of America conference in NYC January 2006, including a successful live VIP Event.

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