Case Study - Bowfire

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The Challenge:
Bowfire is a spectacular show featuring the continent's most virtuosic violinists in a fully staged theatrical production. The show engaged LoGograph prior to its first large scale US tour. This terrific but brand new show needed to develop a strong identity that showcased its power – and deliver that message to the press and the ticket-buying public.

Success would be gauged on re-engagements, presenter reaction, press, and ticket sales. Could LoGograph help this previously unknown show break its brand and story into the US market?

The Solution:
LoGograph staff personally contacted each Presenter on the tour regarding marketing strategy. Our design team developed a stand-alone identity campaign with signature word mark and imagery to be used across the Tour.

Taggable advertising Broadcast TV advertising, print collateral and newspaper ads helped Presenters market the show to its strengths.

A unique online Marketing Center was established for each Marketing Director, to:

• Deliver materials online to minimize printing and shipping costs
• Monitor the usage and choice of marketing items chosen
• Deliver the latest pre-approved materials from a single source
• Prevent inconsistent items coming from the Agency, Producer, and Management
• Follow up to review marketing feedback

The result was a well-orchestrated campaign that over time has gone from success to success.

• A brand that built with each venue so that Bowfire recognition increased dramatically
• An increase in Press coverage and use of Bowfire materials
• Ticket sales - in its second year Bowfire now sells out almost all venues
• Repeat bookings