Public Relations Suite 3.1

In Public Relations, your data and your ability to use it is of prime value.

LoGograph works with Marketing Directors and with Public Relations firms to extend their offerings to their clients, and to extend their own PR reach in their markets. With a rich mix of features for your clients and your firm, we also provide strategy and best practice to support your efforts... and achieve results.

EFFECTIVE COMMUNICATIONS

• Database-driven features allow you to keep your message rich and timely
  
• Our software is secure and online, meaning you can access from your office, on-site, 24/7.
• Targeted communications can save the day for crisis management situations.

CONTACT MANAGER DATABASE

• Manage Contacts and companies, with primary and secondary email addresses
• Segment your Contacts into targeted Groups and email Lists
• You can even print address labels from your online LoGograph account!

CAMPAIGN MANAGEMENT

• Send personalized communications and invitations
• Professional templates for Newsletters and press releases
• Group multiple emails, e-invites, and newsletters into a single Campaign and get global results tracking

PRESS RELEASE MANAGEMENT

• Publish your Press Release directly to your website, to help your clients get the message out (and help your own presence with Search Engines)
• Custom tools enable you to showcase your latest PR, or to choose which PR to Feature on your home page
• LoGograph Document Generator allows you to create contracts and releases from your own custom templates

IT'S ABOUT RESULTS

• Real-time stats reporting of email campaigns, to check that communications were Sent, Received, Opened, and Clicked
• Auto-unsubscribe helps ensure you are CAN-SPAM compliant
• Bounce reporting helps you ensure that the people you want to reach ACTUALLY received your communications

E-INVITES: For VIP Events, Industry Nights, and Press Launches

• Extend your releases and premiums through direct-response email campaigns
• Maximize the number of invitations per recipient, or the number of total holds per event
• Rich multimedia communications with a "WOW" factor
• Confirm RSVPs in your database, to ensure the seats are filled – then export your RSVP list as PDF for your client or Box Office

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Intellectual property © LoGograph for licensed use only. All rights reserved.